01-21-2020 - AGENDA ITEM 12 CONSIDERATION OF REQUEST FROM MAYOR PRO TEM LETTY LOPEZ-VIADO REGARDING A CITY SPONSORED 4TH OF JULY PATRIOTIC EVENT.11/16/2020
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AGENDA ITEM NO. 12
DATE: January 21, 2020
TO: Mayor and City Council
FROM: David Carmany
City Manager
AGENDA STAFF REPORT
City of West Covina I Office of the City Manager
SUBJECT: CONSIDERATION OF REQUEST FROM MAYOR PRO TEM LETTY LOPEZ,
VIADO REGARDING A CITY SPONSORED 4TH OF JULY PATRIOTIC EVENT.
RECOMMENDATION:
It is recommended that the City Council provide direction to staff for a 4th of July Patriotic Event.
BACKGROUND:
July 4th 2018 was the most recent city -sponsored firework show, which was held at the Big League Dreams
Sports Park. On July 3, 2019 the City sponsored a laser light show in conjunction with a summer concert held
that evening. Starting last summer the City Council has been informally discussing options for July 4th 2020.
Additionally, a community group led by West Covina Buzz has been meeting with staff regularly since late
summer to help formulate ideas. Staff has identified a series of options for Council consideration.
DISCUSSION:
Five options have been identified and researched. Costs vary depending on the event type (fireworks show,
laser light show, drone show, parade), and resources needed to support the event; staff, traffic control and
equipment. Advertising and outreach costs and methods are the same regardless of the option selected. Media
outreach will include: press releases, social media posts, website postings, digital reader boards, the Discover
(city newsletter) and flyer distribution at all city facilities. Additionally, the selected event will feature
community activities such as a family fun zone, food and craft vendors and live entertainment. Staff is seeking
City Council input and direction as the City moves forward with event planning.
Based upon City Council direction staff will proceed to initiate contracts with service providers. Staff will also
continue to work with the community group to finalize the event details. One of the hardest costs to determine
has been for fireworks. Companies that offer a fireworks show are already committed for 2020 and therefore
unable to make a final commitment or provide the City a firm price. If the Council is interested in pursuing a
fireworks show on July 4th, staff would need formal direction immediately.
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OPTIONS
Print Staff Report
The five options staff has identified for City Council consideration are as follows:
1. Approve Option 1 — 4th of July Fireworks Show (Big League of Dreams Sports Complex)
SERVICE
ESTIMATED COST
Public Services Personnel
$10,000
Police Department
$20,000
Fire Department
$5,000
Fireworks Show
$25,000 - $35,000
Traffic Control
$30,000
and
J$5,000
Supplies and Equipment
J$20,000
TOTAL
1$115,000 - $125,000
2. Approve Option 2 — Parade (community organized), Pancake Breakfast, Car Show and Picnic (Cortez
Park)
SERVICE
ESTIMATED COST
Public Services Personnel
$3,000
Police Department
$10,000
Fire Department
$2,000
Traffic Control
$10,000
Band
$2,000
Supplies and Equipment
$4,000
OTAL
J$31,000
3. Approve Option 3 — 4th of July Drone Show with evening parade (S. Glendora Ave.)
SERVICE
ESTIMATED COST
Public Services Personnel
$5,000
Police Department
$5,000
Fire Department
$2,000
80 Drones — 8 Design Show
$20,000
Band
$5,000
Supplies and Equipment
1$4,000
OTAL
J$41,000
4. Approve Option 4 — Laser Light Show in conjunction with Summer Concert (Civic Center Courtyard)
SERVICE
ESTIMATED COST
Public Services Personnel
$3,000
Police Department
$2,000
Fire Department
$2,000
Laser Light Show
$8,000*
Band
$5,000*
Supplies and Equipment
$10,000*
OTAL
J$35,000
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Print Staff Report
* $23,000 is currently funded in fiscal year 2019/2020 through the Community Services Foundation
5. Approve Option 5 - Provide both option 2 & 4 events
Combined cost for the 4th of July Morning Patriotic (Community Organized) Parade and Laser Light Show is
approximately $64,000.00, however, the additional general fund appropriation necessary is $41,000.
All option costs are estimates and will be finalized once direction is provided by City Council. For example
traffic control costs cannot be finalized until the parade route is determined. Once approved, staff will finalize
all parade routes and patriotic displays. If costs vary widely, staff will return with updated costs.
Prepared by: Susie Perez
Additional Mike Cresap
Approval:
Fiscal Impact
FISCAL IMPACT:
If the City Council selects option 1 (fireworks show), staff will provide a detailed summary of costs and
amend the current general fund budget as part of the mid -year budget adjustment. Options 2 through 5 will be
covered using existing budgeted amounts.
CITY Enhance the City Image and Effectiveness
COUNCIL Respond to the Global COVID-19 Pandemic
GOALS &
OBJECTIVES:
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