02-01-2005 - Update on Downtown Master Plan0 City of West Covina
Memorandum
TO: Andrew G. Pasmant, City Manager AGENDA
and City Council ITEM NO. C-2
FROM: Douglas N. McIsaac, Planning Director DATE February 1, 2005
SUBJECT: UPDATE ON DOWNTOWN MASTER PLAN
RECOMMENDATION:
Staff recommends that the City Council receive and file this report.
DISCUSSION:
This matter was carried over from the January 18, 2005 meeting. On January 4, 2005,
Councilmember Hernandez requested an update report on the status of the Downtown
Master Plan project. On January 6, 2005, staff held a kick-off meeting and strategy session
with the City's consultant, Studio 111, and their team of sub -consultants. Among the issues
discussed were the following:
Plans for Kohl's department store on the Wickes site and how this proposal will
dovetail with the more comprehensive planning for the area.
2. Preparing a preliminary market analysis for the study area.
3.. Issues and challenges involving the traffic analysis to be prepared for the study.
4. The public participation process.
The first task in the overall project is the preparation of a preliminary market analysis by
economic sub -consultant, Economic Research Associates. This will provide the baseline of
information as to the types and intensities of uses (retail, office, residential) that can be
supported in the study area. This completion of this analysis is instrumental to the public
participation process and developing the land use plan.
Particular attention was also given to the issue of public participation as this was something
that had been stressed by the Council and will be key to preparing a successful plan. Staff
had already taken the step of hand- delivering a brief overview of the proposed conceptual
plan to businesses in the study area.
The beginning of the public participation process will entail two main parts: (1) meetings
and interviews with key stakeholders (property owners and business operators in the area);
and (2) the first of two community workshops. Tentative dates were identified for both of
these: February 10 and 14 for the stakeholder meetings, and March 16 for the community
workshop. The community workshop will be held at the Cameron Park Community Center.
Staff is also planning to utilize all available forms of informing the public of the meetings
and the project, including the City's web site, cable television, newspaper ads, and direct
mailings. The community meeting will also be videotaped for broadcast.
The scheduling of the meeting dates is consistent with the timeline (see attachment)
proposed for the project, which called for the first community workshop to be held by the
two -month mark from the beginning of work on the project. The timeline calls for the draft
plan to be ready for public hearings within six months.
Prepare: Douglas N. McIsaac
Planning Director
Attachment: Project Timeline
ZADowntown Master Plan\CC.Update.2.1.05.doc
A TACHMENT 1 *
CITY OF WEST COVINA
MASTER PLAN FOR THE GLENDORA AVENUE DISTRICT
1RT ONE: VISION RESTATEMENT / SUPPLEMENTAL DATA COLLECTION
Task 1 SUPPLEMENTAL DATA COLLECTION / RECONNAISSANCE
isk 2-A PRELIMINARY MARKET ANALYSIS / ECONOMIC OVERVIEW
Task 2-8 STAKEHOLDER MEETINGS AND REVIEW
Task 3 COMMUNITY VISIONING WORKSHOP 1
PART TWO: PREPARATION OF DRAFT MASTER PLAN COMPONENTS
Task 4 LAND USE STRATEGY AND DEVELOPMENT OPTIONS
Task S STREETSCAPE / LANDSCAPE OPTIONS
Task 6 REFINEMENT OF ECONOMIC ANALYSIS / IMPLEMENTATION STRATEGY
Task 7 TRAFFIC, CIRCULATION AND PARKING MANAGEMENT PLAN
Task 8 INFRASTRUCTURE / UTILITIES IMPROVEMENT PLAN
Task 9 IDENTITY/ WAYFINDING GRAPHICS
Task 10 COMMUNITY WORKSHOP 2
PART THREE: PREPARATION OF DRAFT MASTER PLAN REPORT
Task 11 MASTER PLAN / DRAFT REPORT
Task 12 REFINE DRAFT MASTER PLAN
Legend:
*Community Workshop
Project Schedule