01-15-2008 -TO:
FROM:
Andrew G. Pasmant, City Manager
and City Council
Artie A. Fields, Assistant City Manager
40 City of West Covina
Memorandum
AGENDA
ITEM NO. D — 7a
DATE January 15, 2008
SUBJECT: PARTICIPATION IN THE 2009 TOURNAMENT OF ROSES PARADE AND
APPROVAL OF ROSE FLOAT FOUNDATION TO SERVE ALCOHOL AT
WINE TASTING EVENT TO BE HELD AT HERITAGE PARK
RECOMMENDATION:
It is recommended that the City Council:
1. Approve the expenditure of $3,700 to the Tournament of Roses for the entry into the
2009 Tournament of Roses Parade.
2. Appropriate $3,700 from the Business Improvement Tax Fund, Balance to account
118.11.1130.6120.
3. Approve the West Covina Rose Float Foundation's request to serve alcohol at their Wine
Tasting Event scheduled at Heritage Park on June 21, 2008.
DISCUSSION:
Rose Float
The Pasadena Tournament of Roses Association has extended the City of West Covina and the
West Covina Rose Float Foundation (WCRFF) an invitation to participate in the 2009 Rose
Parade. Community volunteers established the WCRFF to design, market, decorate and raise
funds to offset the cost of producing the float. Four years ago, the WCRFF took over all
responsibility for the completion of the Rose Float. Prior to that, the City had been supporting
the WCRFF financially by paying for the entire cost of the float. For the. past four years, the
WCRFF has been entirely self-sufficient and has risen enough funding to construct the Rose
Float.
The City has received the attached letter from the WCRFF asking for the City Council to
consider paying the $3,700 Tournament of Roses Parade fee. The WCRFF believes that the float
generates significant community participation, publicity, and has the City of West Covina named
on the float.
Wine Tastine
The WCRFF is also requesting approval to serve wine at their Wine Tasting Event to be held
June 21, 2008 at Heritage Park. Since, the City does not reserve Heritage Park there is no
application or reservation fee required.
The Rose Float Foundation is expecting approximately 250 guests at the event. Section 16-21 of
the West Covina Municipal Code provides for an exemption that prohibits the consumption of
alcohol in parks approved by the Community Services Director. The following additional
conditions are required for approval:
The area that the alcohol is being served would need to be roped off prohibiting any
alcohol beyond the area;
■ Access to alcohol would be restricted to adults only in attendance; .
■ A responsible adult would need to be stationed at the entrance of the area; and
li 1
■ Obtain a permit from the Department of Alcohol Beverage Control.
Protocol has been that such alcohol requests have been taken before to the City Council for.
approval.
FISCAL IMPACT:
There are funds available in the Business Improvement Tax (B.I.T.) account to pay the '$3,700
Tournament of Roses entry fee. There is no fiscal impact on approving the WCRFF's request to
serve alcohol at the Wine Tasting Event to be held on June 21, 2008.
Prepared by:
Chris Freeland
Assistant to the City Manager
Approved by:
Thomas Bachman
Assistant .City Manager
11
WEST CCMNA
ROSE FLOAT FOUNDATION
"Community Enichment through Collaboration and Mentoring"
January 4, 2008
Mr. Andrew Pasmant
City Manager
City of West Covina
1444 West Garvey Avenue
West Covina, CA 91790
Dear Andy:
This past year was again another outstanding year for The West Covina Rose Float Foundation.
For the past few weeks, the Foundation has been celebrating the completion of West Covina's
entry into the 2008 Tournament of Roses Parade, a very successful Family Celebration on
January 3rd and a successful fund raising campaign. The members of The West Covina Rose Float
Foundation were able to raise the necessary funds for the completion of the 2007 Rose Float
"Viva la Fiesta".
The theme for the 2009 Tournament of Roses Parade is not known yet; but, the hint shared with
us is "Entertainment".
With the renovation work at the Taylor House now complete, we will establish a policy and
procedure to manage the facility in the near future. We will open the home on a monthly basis to
the public for tours starting in February 2008. In addition, the Foundation is continuing to look to
reach out to the community and use the Rose Float as a catalyst to promote other collaborative
community projects, including youth scholarships, mentoring programs with our youth, and the
tapping into resources to promote volunteerism throughout our community.
The Foundation would like to kick off 2008 with a proposal for the City Council's consideration:
1. Since the Rose Float is the City of West Covina's entry in the parade and generates
significant community participation and publicity, we kindly request the City Council
consider paying the $3,700 Tournament of Roses entry fee.
2. We would like the City's permission to use the Heritage Park for our a Annual "Evening
of Wine and Roses" on June 21, 2008 which is our major fund raising event for the year.
On behalf of The West Covina Rose Float Foundation, thank you for the continuing support to our
organization an appreciate the City's consideration of our requests. .
Frank T. Scalfaro
Chairman and PJresident
P.O. Box 101, West Covina, CA 91793
A Non -Profit Organization - Federal ID*68-0500744
www.wcrosefloat.ora