Ordinance - 2032ORDINANCE NO. 2032
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF WEST
COVINA, CALIFORNIA, AMENDING CERTAIN SECTIONS OF
CHAPTER 26 (ZONING) OF THE WEST COVINA MUNICIPAL CODE
RELATED TO STANDARDS FOR PROMOTIONAL EVENTS (CODE
AMENDMENT NO, 288)
WHEREAS, the West Covina Municipal Code limits the number and duration of major
promotional events allowed on commercial properties within the City; and
WHEREAS, the City stands to benefit from allowing auto dealerships greater flexibility in
coordinating their promotions with those taking place elsewhere in the region and nation; and
WHEREAS, experience has shown that the large regional shopping malls in the community
are constrained in their ability to participate in community events by the present West Covina
Municipal Code standards which allow only two major promotional events per year; and
WHEREAS, the City desires to maximize the economic and social use of commercial land
in the City where such uses are consistent with neighboring uses and community character; and
WHEREAS, it has been determined that because this project can not have a significant
impact on the environment and it is exempt from the provisions of CEQA as set forth in Section
15061 (b)(3) of the California Environmental Quality Act of 1970 (CEQA).
WHEREAS, the Planning Commission, upon giving the required notice, did on the 9"' day
of March, 1999, conduct a duly advertised public hearing as prescribed by law, at which time the
Planning Commission adopted Resolution No. 03-99-4540 recommending that the City Council
adopt Code Amendment No. 288; and
WHEREAS, the City Council considered evidence presented by the Planning Commission,
Planning Division, and other interested parties at a duly advertised public hearing on the 4"' day of
May, 1999; and
NOW THEREFORE, the City Council of the City of West Covina hereby ordain as
follows:
SECTION NO. 1: Based on the evidence and the findings set forth, Code Amendment No. 288 is
hereby found to be consistent with the West Covina General Plan and the implementation thereof.
SECTION NO. 2: Because this project can not have a significant impact on the environment and it
is exempt from the provisions of CEQA as set forth in Section 15061 (b)(3) of the California
Environmental Quality Act of 1970 (CEQA).
SECTION NO. 3: The City Council of the City of West Covina hereby amends Chapter 26
(Zoning) of the West Covina Municipal Code as follows:
Sec. 26-609(b) and (c). Same --Major promotional event; commercial center/business
(b) A major promotional event may be permitted for a commercial center or a business on
its own site (not in P-B, O-S, I-P zones) subject to the following conditions:
(1) No more than two (2) such events shall be permitted in any calendar year, with the
exception that commercial centers with a gross floor area of more than 500,000
square feet shall be permitted up to six (6) such events in any calendar year.
(2) No such event shall start within fourteen (14) days of the end of the previous such
event.
CIWINDOWMTEMPTA 288 CC ord.dm
Ordinance No. 2032
CA 288 - Promotional Standards
May 18, 1999 - Page 2
(3) No more than a total of twenty (20) days shall be permitted for such events in any
calendar year, with the exception that commercial centers with a gross floor area of
500,000 square feet or greater shall be permitted up to thirty (30) days for such
events in any calendar year.
(4) Events held by commercial centers shall be centerwide.
(5) Temporary promotional signage may be permitted as set forth in article VII (signs).
(6) Such other conditions as are deemed necessary by the planning director and
reasonably relate to the provision of adequate parking, access for public safety
personnel, security, and maintenance of the health, safety, and general welfare of the
community.
(c) The permit fee shall be established by resolution of the City Council
Sec. 26-609.5. Same --Major promotional event; uses with designated outdoor display areas on
approved precise plans.
(a) The outdoor display, sale, or dispensing of merchandise or food, temporary signs, and/or
activities relating thereto during a major promotional event (defined in section 26-609) conducted
wholly on private property may be permitted for a business located on a seventy-five thousand
(75,000) square foot or larger site with an approved precise plan designating a minimum four
thousand (4,000) square feet of area for "outdoor display", as allowed in section 26-597 of this
chapter, subject to the following conditions:
(1) Events are permitted for a total of sixty-four (64) days per calendar year. Individual
events shall be limited to a maximum duration of fourteen (14) days, with the
exception that individual events conducted in conjunction with nationally or
regionally coordinated promotions may exceed fourteen (14) days.
a. The planning director may limit the duration of events that are determined to
have a potential adverse impact on surrounding areas. These events may
include but are not limited to catered events and events with outdoor
amusement or live entertainment.
(2) No such event shall start within fourteen (14) days of the end of the previous such
event.
(3) Temporary promotional signage may be permitted as set forth in article VII (signs).
(4) Such other conditions as are deemed necessary by the planning director and
reasonably relate to the provision of adequate parking, access for public safety
personnel, security, and minimizing of potential adverse impacts on surrounding
areas.
(b) The permit fee shall be established by resolution of the City Council
SECTION NO. 4: The City Clerk shall certify to the passage of this Ordinance and shall
is cause the same to be published as required by law.
PASSED AND APPROVED on this 18" day of May, 1999.
Mayor
Ordinance No. 2032
CA 288 - Promotional Standards
May 18, 1999 - Page 3
ATTEST:
v4oz
City Clerk
STATE OF CALIFORNIA
COUNTY OF LOS ANGELES
CITY OF WEST COVINA
I, Janet Berry, City Clerk of the City of West Covina, do hereby certify that the foregoing ordinance
was regularly introduced and placed upon its first reading at a regular meeting of the City Council
on the 4t'' day of May, 1999. That, thereafter, said ordinance was duly adopted and passed at a
regular meeting of the City Council on the 18"' day of May, 1999 by the following vote:
AYES: Herfert, Melendez, Touhey, Wong, Howard
NOES: None
ABSENT: None
City Cleo/
APPROVED AS TO FORM:
U City Attorney L U
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