03-20-1989 - Special Meeting - Minutes• • i
M I N U T E S
ADJOURNED REGULAR MEETING
WEST COVINA CITY COUNCIL
March 20, 1989
• The adjourned regular meeting of the West Covina City Council was called to order
by Mayor Manners at 6:37 pm in the Multipurpose Room at City Hall, 1444 W. Garvey
Avenue, West Covina. The Pledge of Allegiance was led by.Councilmember McFadden.
ROLL CALL Mayor Manners, Mayor Pro Tem Bacon, Coo ilmembe%s7 Lewis,
McFadden, and Tarozzi
Others Present: Fast, Eliot, Miller, Wylie; Yoshizaki, K. Johnson, Panas,
Koniarsky, Berry
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JOINT MEETING - CITY COUNCIL AND CHAMBER OF COMMERCE
Redevelopment'Manager Yoshizaki presented an overview of the
City's ongoing efforts in achieving the goals and objectives
of the Economic Development Program, emphasizing:
City presentation a) The Agency -produced video "Planned Growth for West
Covina"
b) "Directions" a quarterly newsletter
c) Project Insert Sheets
d) A West Covina Market Ad. in a multi -city special
section of the annual Building Office Management
Association publication.'
Chamber presentation
The second..half of the evening's.presentation was given by
Executive Director of the West Covina Chamber of Commerce
Burkhardt who reviewed the Chamber's activities. More
importantly, he presented.the results of.the-RFP for a mar-
keting consultant. He described the objectives in securing
a consultant:
a) Improve and/or maintain West,Covina's position as a
leading office space location in the San Gabriel
Valley,
b) Improve the internal/external image of West Covina
as a place to shop and entertain, and
c) Improve the image 6f West Covina as a site for
business-related,travel and regional size conferences.
Mr. Burkhardt spoke favorably of Gbrmley/Takei, Inc. and
outlined the benefits to be derived by utilizing this
consultant with a joint committee of the City and Chamber
staffs. Those being:
a) Reduction of program duplication.
b) Increased cost effectiveness in the City's and
Chamber's marketing program.
c) Position the City's and Chamber's marketing efforts
to .meet the increased availability of office and
retail space:
d) Enhance community perception of the City.
e) "Increa'se business activity, thus increasing revenue.
After Council discussion and comment, motion by Bacon,
seconded by Lewis to approve the following:
1. The retention of Gormley/Takei, Inc., by the Cham-
ber of Commerce, 1
2. Allocation of $18,000,for Phase 1.- "Needs Assess-
ment Strategy Development" from 86/87 Excess BIT.
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CITY, COUNCIL' -MINUTES
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3. Review'and;evaluation,of-,Phase•II'.- Program Imple-
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mentat-ion— and funding,upon..submittal.
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4• ,Establishmentof a joint committee of the City and.
Chamber staffs to coordinate the work of Gormley/,
Takei, Inc., for final approval'.by the Chamber
Board and the City Council.
Motion carried .with Tarozzi voting no.
ORAL CO124UN ICAT IONS
No -one -addressed the City Council.
- ADJOURNMENT
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Motion by Tarozzi•; seconded by McFadden',, -and unanimously
:carried to�adjourn the meeting at 7:16 pm to 7:30. pm in
the'City Hall Council Chambers.
9;t;4_ U
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` Mayor Nancy anners' -
ATTEST:
City. Clerk.
Janet'BeV.
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